Assistant Campaign Manager - LONDON - £200 - 4-5 months

  • Location:

    City of London, London

  • Sector:

    IT

  • Job type:

    Contract

  • Salary:

    Up to £200 per day

  • Job ref:

    BBBH109630_1567179489

  • Published:

    21 days ago

  • Duration:

    4 months

  • Start date:

    ASAP

Assistant Campaign Manager - LONDON - £200 - 4-5 months

Assistant Campaign Manager - LONDON - £200 - 4-5 months

The work location is in Paddington, LONDON and is a 4-5 months contract.

The pay rate on offer is between £200 per day.

The role is working for a well established, multi-national retailer and specialises in clothing, home and luxury product.

Key accountabilities of the role include:

  • Support the development of the CRM strategy for a cross section of business units within Clothing & Home, this will include a mix of 2/3 of the below:

Category Comms Team A - Womenswear, Kidswear, Home, Furniture & Beauty, Dotcom Growth, VICs (Birthday, Value Playback, Value Booster, At Risk) and Innovation & Tech.

Category Comms Team B - Revenue Planning & Trade, Seasonal Campaigns, Lingerie, Menswear, Friends and Family, TMO's, and Bonus Offers.

You will support the team to drive growth with our "grow", and "encore customer" within these category areas.

  • Co-create the teams omi channel approach, ensuring all campaigns are customer first, and really driving towards a joint loyalty journey. This will include email, DM, SMS, ecrobo, and social channels where appropriate.
  • Support the team to manage the agreed markdown or campaign budget, ensuring each campaign drives incremental sales and drives clear customer benefit against core KPI's (e.g. engagement rates, net promotor score etc).
  • Form strong relationships with our delivery partners (Planning inc, Starcount, Salesforce, and TMW).
  • Form a power of 2 relationship with the analytics and evaluation hub, ensuring all campaigns are briefed for post campaign analysis, and we are starting to embed a test and learn approach for all campaigns.
  • Ensure all campaigns are performing against key performance metrics, traffic, revenue, incremental sales, ROI, CRT's, open rates, opt outs and sparks promoter score.
  • Introduce key trends from loyalty outside the retail industry and share with the team where appropriate.

Key measures & KPIs

  • Overall sparks penetration in C&H
  • Campaign metrics; click through rates, open rates, opts outs, to all be in line with best practice targets.
  • Incremental sales delivered to C&H through CRM channels (as a result of increased frequency of target customer groups)
  • Traffic and gross revenue delivered for C&H .com through CRM channels


Key skills

  • Loyalty & CRM experience. (Desirable).
  • Attention to detail
  • Agency management
  • Campaign planning
  • Stakeholder engagement (desirable).
  • Creative execution
  • Commerciality Awareness
  • Influencing & negotiation skills
  • Analytical mind-set
  • Innovative and inquisitive is desirable
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