Part 3 - Digital Organisation
“There is no digital strategy, just strategy in a digital world”
That’s a quotation that has been going around for a while now. And it’s true – in a perfect world, digital is fully integrated into your business, and is a key part of the wider business decision making. Of course, digital disrupters are far more advanced in their thinking than this, but studying more established enterprise companies reveals a significant challenge that has to be addressed during a transformation process – digital organisation.
It’s an evolution
A report from econsultancy proposed that a digital maturity model has five stages of evolution:
- Centre of excellence
- Hub and spoke
- Multiple hub and spoke
- Fully integrated
Most of the companies they reviewed were somewhere between two and three. However, often, companies actually sit somewhere between one and two – and even that can be a challenge. These organisations are looking at making their first real leap, and can struggle to make a decision on what that first step actually is, and even whose responsibility “digital” should be.
If you’re new to digital, there are two choices when becoming a digital organisation:
- Create a new “digital” entity in its own right. If you take this option, you’d need to ensure you spend a considered amount of time during the process part of your roadmap ensuring that this new team drives very close collaboration, governance, etc.
- Create a CDO (Chief Digital Officer), with IT reporting in to them. This could be a more politically-charged decision and you would need to spend more time on people during your roadmap, but you might see a faster execution with this option.
Change is inevitable
Whichever option you choose, avoid creating a digital organisation that can’t evolve. The wider digital landscape isn’t going to stop progressing, and structuring your digital organisation correctly to meet these changing demands is essential to gain a competitive edge.
At Experis, our specialist Digital Solutions team can help you navigate your transformation. Whether it’s a complete transformation or the development of new technology, we’ll work with you on a tailor-made programme.