A leading global provider of critical information to decision makers in the financial, legal, tax and accounting, scientific, healthcare, and media markets, powered by the world's most trusted news organisation is seeking a B2B Marketing Executive to plan and implement marketing campaigns for books, looseleafs, journals and related online services across targeted market segments.
KEY RESPONSIBILITIES
- Execute and monitor annual marketing and sales campaigns selecting the optimum mix of channel, target market, media and message for ideal ROI
- Deliver excellent marketing campaign and exceed target for all frontlist titles
- Develop, produce, deliver and test sales and marketing promotional collateral
- Report on a monthly basis against both marketing campaign and title performance
- Manage budget across all campaigns throughout the year
- Deliver campaigns on time, to budget, to the highest standard and in line with corporate visual identity and tone of voice
- Forge/maintain relationships with third parties and establish reciprocal partnerships
- Work with sales, marketing teams across all formats, editorial and production
- Attend editorial boards, team meetings, and conferences/exhibitions
- Keep abreast of market and industry sizes, trends and competitor activities and products
Mandatory skills:
- Degree education
- Commercial marketing experience
Desirable skills:
- Experience in B2B Marketing, Sales or Publishing
- Full marketing mix, publishing and web-marketing experience
- Knowledge of the legal marketplace
